Robert Hughes - Shock of the New
If you missed today's lesson, please watch the following 1 hour you tube video:
Robert Hughes: Shock of the New episode 7’ Culture as Nature’.
Youtube: http://youtu.be/zgYDuA-fBLg
It covers:
Pop Art
Anti-formalist
Ideas: how does art adapt to the new world? Fear art will not survive if it does not adapt. disposable, ready-made assemblage, replacement not maintenance, found objects....
Read the discussion points below and write a short response to two of them. 200 words.
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Discussion Questions:
First Half of the video:
Pop
art is: Popular (designed for a mass
audience), transient (short-term solution), Expendable (easily forgotten), Low
cost, Mass produced,young (aimed at youth), Witty, Sexy, Gimmicky, Glamorous,
Big business.
1.
Richard
Hamilton’s ‘The Critic laughs’, 1968 (a
giant set of edible teeth applied to his electric toothbrush, which later was
the basis for a limited edition series and a BBC advertisement) presents an
argument ‘that the process of the design, the manufacturing, the marketing and
the advertising of the object is primary (more important than) to the object
itself. Or in a Marshall McLuhan argument
‘the message is more important than the medium’.
Discuss.
Come up with 2 examples where you
can see this happening in your creative environment.
1.
2.
List the
impacts of this on western art culture of today.
2.
Marcel
Duchamp asked: “What is it, precisely, that makes an object a work of art?”
Discuss.
Define object and work of art.
Come up with a list of
parameters.
Why do you consider these things
to be worthy criteria?
What is the context and the influence
for your decisions?
3.
a) Robert
Hughes describes Television programming as a “cornucopia of dung”.
The multiple
viewing choices in the private environment of TV encourage the behavior of channel flicking
– this mode of delivery changes the way we see and read information.
He observes
that ‘whole societies have learned to see in terms of montage and
juxtaposition’…. And ours is the ‘cult of the electronic fragment’.
How can you
see this format of receiving information has affected the visual arts?
Positively or negatively?
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Positive
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Negative
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What might
the ‘default’ future be?
b) ‘Small
packets of information are delivered on a platform that ‘equalizes’, effectively trivial items become important or important
information becomes trivialized.
Discuss.
4.
Robert
Hughes values the technical prowess of an artist and an ability to be visually
descriptive and earnest over the intuition and instinctual ‘gift’.
What do you
think is more important? Why? List your reasons for and against.
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For
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Against
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Debate.
5.
Robert
Hughes criticism explores the notion that art movements cannot be viewed out of
context, historically and culturally.
Why is thins
important? What can we learn from studying a society’s cultural and political
history along side it’s visual arts programme?
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